Embrace skincare that defies the ordinary and the mainstream.
Our Founder
The heart and soul.
Hi, I'm Anna – the driving force and proud face of Root Avenue.
My commitment to this journey began after the continual disappointment of greenwashed skincare products and their deceitful labels.
Always failing in my search for an honest and reputable product, I decided to create my own toxin-free skincare that is not only effective but affordable.
We understand the importance of affordability in today's world, which is why we strive to provide high-quality skincare that doesn't break the bank. Our founder’s background in mechanical engineering and manufacturing has allowed us to fulfill this vision without sacrificing quality.
When shopping at Root Avenue, you are investing in products that truly nourish and enhance your well-being. Everyone deserves clean, effective skincare - no compromises on nourishment, no greenwashing.
Our commitment to you
Simple. Natural. Effective.
Our products are all-natural, toxin-free, and most importantly, they work. Simplicity is best when it comes to taking care of your delicately balanced skin.
Honest and Authentic
Honesty is one of our core values because the skincare industry has long been infiltrated by clever marketing and deceitful labels. We’re not being clever - but we do believe in smart products.
Accessible to All
Effective, healthy skincare shouldn’t be reserved for the few. We all deserve to nurture our skin in the way it needs. That’s why all our products are affordable, without compromising on quality.
Why Tallow?
The Superfood for Your Skin
Bioavailable Vitamins & Minerals
Grass-fed tallow is full of bioavailable vitamins and minerals that your skin needs to thrive. Bioavailable means the nutrients are very easy for your skin to put to use. This is why so many of our customers have seen drastically positive improvements in their inflammatory skin conditions (eczema, psoriasis, etc.), acne, wrinkles, and more. Grass-fed tallow can change your skin for the better, and it's safe and economical when sourced sustainably.
Ridiculously High in Nutrients
Tallow contains high concentrations of fat-soluble Vitamins A, D, and K in a balanced combination with their activators. It also contains Vitamin E, which has anti-inflammatory and antimicrobial properties thanks to high concentrations of essential fatty acids your skin needs, like conjugated linoleic acid (CLA) and palmitoleic acid.
- Vitamin A helps strengthen tissue to keep skin firm, smooth, and youthful while also helping to tackle a variety of skin issues, like acne.
- Vitamin D protects and rejuvenates your skin by protecting against free radicals that cause premature aging.
- Vitamin K soothes skin inflammation and irritation while also helping speed up your healing.
- Vitamin E deeply hydrates and promotes healing in your skin's physical appearance.
An Ingredient Backed by History
Beef tallow is the original nutrient-rich cream and moisturizer used by our ancestors. Before the influx of man-made chemicals and unnatural substances in skincare, tallow played a prominent role. It was in almost every skincare product developed and used by our ancestors.
Sebum, naturally produced by our skin, and tallow share a similar chemical composition. The word 'sebum' is derived from the Latin word "sÄ“bum," which when translated, means "tallow." This similarity makes it easy for our body to put the nutrient-rich moisturizer to use, making it an effective and nourishing ingredient in skincare. Tallow-based products can help to replenish and balance the skin's natural oils, promote moisture retention, and improve the overall health and appearance of the skin.Â
